Email marketing.
Everyone writes emails. Our lives are flooded with them. But what I’ve been able to create throughout my career are email marketing pieces that stand out, get results and that audiences look forward to receiving. Content with value and purpose. I have experience with every stage in the email marketing process—from conceptualization to design to creative execution, performance monitoring, audience list management and much more. I can create automations that guide subscribers on purposeful journey towards business goals, multi-stage email campaigns with strategic touchpoints to maintain interest and enagagement and do it all in a voice that supports the organization’s brand and vision.
Highlights
At the Office of International Affairs, boosted open rate on Global Education newsletters by an average of 13% each month. Produced monthly newsletters that informed and engaged readers with bite-sized content, human interest stories and need-to-know information, driving website traffic and building an applicant pipeline to enhance program recruitment, event attendance and other KPIs.
At Franklin Park Conservatory, helped establish a new quarterly donor newsletter, Conservatory Cultivators. Centered donor and impact stories with a human touch and achieved 51% open rate and 5-10% click rate.
For Worthington Resource Pantry, redesigned monthly newsletters for better readability, deliverability and design standards, resulting in open rates consistently in the 35-40% range.
“These articles and the little blurbs that introduce them are WONDERFUL! Thank you for all your hard work and excellent writing. And thank you for acknowledging our donors all throughout this newsletter.”
Nursing pod fundraising campaign
Spring fundraising campaign series - 2023
Donor newsletter series